New for 2023: YUM Hellgrammite

The Hellgrammite is a small Ned style plastic shape that imitates a live Hellgrammite with all its thin appendages and sectioned body. It is a perfect option for fishing in...

Great Lakes Finesse Sneaky Underspin

The next big thing in Smallmouth Fishing. We think so! Sneaky Underspin by Great Lakes Finesse. Top tournament anglers in the north have been winning on this bait for a...

BOOYAH Covert Finesse Spinnerbait

Introducing the new BOOYAH Covert Finesse Series

BOOYAH Covert Finesse

Introducing the new BOOYAH Covert Finesse Series

Patrick Walters’ new Daiwa Tatula Elite Series rods

Patrick Walters introduces his specialty rods for jerkbaits, big worms and crankbaits as part of the new Tatula Elite Series.

2023 B.A.S.S. Nation Northern Regional at Lake Winnebago – Day 1 Weigh-In

New Z-Man® TRD GobyZ™

Sized and sculpted to mirror a live round goby, the TRD GobyZ™ actually works anywhere bass munch on bottom-dwelling baitfish. Made to match your favorite Ned rig jighead— or put...

New Z-Man® Rattle-Snaker™

Performing body piercings and plastics surgery for ElaZtech® or any soft plastic bait, the Z-Man® Rattle-Snaker® effortlessly implants tiny rattles or tungsten weights in a quick, safe two-step process.

Z-Man® Micro Finesse Series: New Multispecies Baits & Jigheads

Everyone, including seasoned bass heads, get a kick out of big crappies, perch or other panfish. But sometimes, going micro finesse is also the best medicine for highly pressured bass.

Z-Man® Gobius – 3” ElaZtech® Swimbait

Gobies make bass mad. And when jumbo smalljaws decide to chew on those softy, pudgy, egg-stealing animals, hang on to your rod. The new Z-Man Gobius gets right down where...