Jan. 20, 8:30 a.m.: 1st Generation of Superstars Part I: Roland Martin and Jimmy Houston
Roland Martin early on established himself as a B.A.S.S. superstar by winning 19 tournaments and an unprecedented nine B.A.S.S. Angler of the Year titles. Martin’s unmistakable smile and blond hair made him marketable for sponsors, also making him a successful promoter and TV personality. Jimmy Houston’s recognizable giggle, mop of blonde hair and wide-framed sunglasses made him an instant hit with his Jimmy Houston Outdoors TV series. Houston gained notoriety as a tackle and techniques innovator on the tournament trail, which led to his business success in television and as a savvy marketer.
