BIRMINGHAM, Ala. — B.A.S.S. and Marathon Petroleum Corporation (MPC), which operates the nation’s largest refining system and supplies fuel to thousands of retail locations from coast to coast, have expanded their relationship for the 2023 season, officials announced today. Not only will the brand continue to serve as the title sponsor for Bassmaster Studios and as a supporting sponsor for the Bassmaster Tournament Trail, but for the first time in the three-year partnership Marathon has now stepped up as the title sponsor for the Elite Series event on Lake Murray. The Marathon Bassmaster Elite at Lake Murray will be held April 20-23 in Columbia, S.C.
“Marathon is extremely excited to expand our sponsorship with B.A.S.S. to include the Elite Series event on Lake Murray,” said John Rice, Manager, Advertising & Brand Management at Marathon Petroleum. “Partnering with Bassmaster is a win-win for both brands and we look forward to rooting on some of the best anglers in the world at the Marathon Bassmaster Elite tournament.”
As a supporting sponsor of the Bassmaster Tournament Trail, Marathon will be heavily featured during the award-winning Bassmaster LIVE show. The show, which is broadcast on FS1 and streamed on Bassmaster.com and the FOX Sports digital platforms, is hosted from the Marathon Bassmaster Studios. In 2022, avid fishing fans watched more than 704 million minutes of Bassmaster LIVE coverage and — after two 2023 Elite tournaments — viewership is already on a record-breaking pace.
Additionally, Marathon will enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms. Among the Marathon-sponsored content will be “Peak Performance” interviews, which focus on the pros’ winning ways and aim to help anglers of all levels improve their own techniques.
“We are proud to partner with Marathon to reach our anglers and fans,” said B.A.S.S. CEO Chase Anderson. “Whether anglers are traveling to a dream destination or hauling their boat to home waters, Marathon can help them reach their destination.”
About Marathon Petroleum Corporation
Marathon Petroleum Corporation (MPC) is a leading, integrated, downstream energy company headquartered in Findlay, Ohio. The company operates the nation’s largest refining system. MPC’s marketing system includes branded locations across the United States, including Marathon brand retail outlets. MPC also owns the general partner and majority limited partner interest in MPLX LP, a midstream company that owns and operates gathering, processing, and fractionation assets, as well as crude oil and light product transportation and logistics infrastructure. More information is available at www.marathonpetroleum.com.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series presented by Academy Sports + Outdoors, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Toyota.
