Terminal tackle is the backbone of any rig, and losing time because of scattered hooks and weights is costly on tournament day. The Ballistix Terminal Tray delivers a patent-pending, fixed-layout design that organizes terminal tackle by size and type. Its drop-down ridges in the lid lock into place over the compartments, ensuring hooks stay put—even in rough water. The rugged, bulked exterior, waterproof gasket, and X-Rust corrosion inhibitor mean your gear stays pristine in any condition. Quick, one-handed access via a labeled compression latch makes it efficient and reliable. If you’re tired of terminal tackle chaos, this tray is the upgrade you’ve been waiting for. Enter the Ballistix HANGR Tray—a patent-pending design that stores baits at an angle, preventing entanglement while maximizing capacity. Evolutionoutdoors.com
The popular Flashpoint jerk bait is now available in a smaller profile Jr size, in deep and shallow bill versions. Each feature the same great attributes: patent-pending sonic welded blade in the head, hard body lines for erratic action and a weight transfer system for rocket casts. This new size profile is optimal for pressured waters or targeting bass focusing on smaller shad forage such as 3- to 4-inch threadfin, a staple of bass nationwide. $14.99. lurenet.com
The Weekender Series was created as Dirty Jigs’ answer to anglers demanding top-tier quality and dependable performance at an economical price. Built to glide effortlessly through cover, mimicking baitfish with an enticing swimming action. Versatile for grass, docks, or open water. The jig’s streamlined, contoured head design ensures optimal performance for the everyday angler. Available in 3/8-ounce size and built with a VMC 5/0 hook, and 8 color variations. $4.29. thefishingfactory.com
A premium Marabou Jig crafted for serious anglers who demand quality and performance. Featuring a sharp Gamakatsu 604 hook, it ensures a strong and reliable hookset every time. Durable matte powder coat finish resists shine and won’t chip. Wire keeper secures soft plastic trailers in place, while hand-tied, premium fluffy marabou provides the perfect pulsating action. $6.99. lurenet.com
The Blade-Runner DUH Spoon already stands as the quintessential jigging spoon, and now, through a collaboration with Nichols Lures, it has leveled up again. Adding integrated barrel swivels on the front and rear, along with Decoy Tied Treble Hooks, classic DUH Spoon shapes, and new colorways. Built in 3/8-, 1/2-, and 1-3/4-ounce sizes, each spoon boasts balance and action perfect for newer forward facing sonar applications. $8.99. thefishingfactory.com
The ClapTail 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish-attracting sound. Durable body and balanced weight ensure long casts and steady retrieves, while built-in belly swivel reduces leverage to keep fish pinned. The Claptail also features a rotating hook hanger to prevent leverage by feisty fish from having leverage. Bottom fin ensures lure remains stable after cast. That results in better casting for lure presentation accuracy and improved hookup ratios. Armed with two No. 3 VMC Hybrid Trebles and weighs 7/8 ounce, with the added weight making the bait sit tail down in the water. Eight colors. $18.99. Rapala.com
Rapala’s top selling DT Series with its balsa profile, hard side-to-side wobble and fast diving decent to precise depth ranges now has a new addition to the family. The DT 12 has the same body size (2 1/4 inches) and weight (3/5 oz) of the DT-10. The new DT-12 features a slightly larger polycarbonate lip profile that allows it to dive down to 12 feet. Tapered fuselage and thin tail design combine to create DT’s signature, deadly action, while high vibration internal baritone rattle chamber beckons fish to eat. As with all Rapalas, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. The DT 12 comes armed with two premium No. 4 VMC black nickel round bend hooks. Available in 36 colors. $10.49. Rapala.com
Built around the core features of the proven Original Floating Minnow, the Floater Elite consists of premium balsa wood, natural baitfish profile and classic Rapala wounded-minnow action. Increased weight generates longer, more accurate casts; while forged, flattened, one-piece through wire construction maximizes durability. High-definition patterns with metallic gilded faces bring finishes to a new level. Available in two models. FE85 has a running depth of 3-feet to 4-feet, a body length of 3 ¼-inches and weighs 1/4 ounce. FE120 has a running depth of 4-feet to 6-feet, a body length of 4 3/4inches and weighs 3/8 ounce. FE85 comes with two No.10 hooks. FE120 comes with three No.10 hooks. Available in 12 colors. $14.99-$15.99. Rapala.com
Shimano’s ARMABOOST technology enhances casting distance, while the Action Modifying Insert allows anglers to adjust lure behavior to match fish activity. Available in six models, select Gravitator models feature Shimano’s FLASH BOOST technology for enhanced light reflection or SCALE BOOST for a realistic baitfish appearance. Whether presenting a tight, choppy action or a broad glide. $49.99. fish.shimano.com
Long casts, lifelike presentations and enticing action are attributes of this new Pro Series jerkbait. What makes it stand out is the triple coat realistic hologram finish, which gives the bait an ultra-natural look reflecting light from multiple angles. More strike appeal comes from the hologram lip, adding to its lifelike appearance under water. Also features Yo-Zuri’s newly developed tungsten magnet weight transfer system, allowing for increased casting distance and better balance during retrieves. Weight: 1/2 ounce. Available in color patterns. $14.99. yo-zuri.com
At 7 inches long and weighing 2-5/8 ounces, the Pro Series Glide Bait is designed to attract big, aggressive bass. It does that by producing a wide S-curve action and sharp darting movement that are ideal for mimicking injured baitfish—a proven technique to trigger reaction strikes from even the most finicky fish. Available in eight color patterns for any water color and condition. $24.99. yo-zuri.com
The latest addition to the ChatterBait lineup is designed for pressured bass. Equipped with a downsized stainless steel ChatterBlade and high-grade DECOY Egg Snap, the Baby Jack operates at a higher vibrational frequency with subtle flickers of visual flash. Sharing the JackHammer’s acclaimed instant-start vibration, the Baby Jack leans on its direct blade-to-head connection to deflect cover, producing relentless blade/jighead collisions and generating vibrant ChatterBait music. A compact jighead sculpt and rear weight distribution (and enlarged collar) yield perfect lure balance and natural horizontal posture. Combined, the Baby blade and head enable longer, wind-resistant casts and the physique to cut water fast and stay deep without planning toward the surface. The Baby Jack is armed with a custom, medium wire 3/0 DECOY hook. Features a dual wire trailer keeper for locking down ElaZtech and other soft plastic trailers. Sizes: 1/4-, 3/8- and 1/2-ounce. Ten color patterns. $19.99. zmanfishing.com
Answering angler demand for a scaled-down, tournament-grade bladed jig, Z-Man’s ChatterBait MicroMax is built for Bait Finesse System (BFS) tackle and other finesse applications. Constructed with the same direct blade-to-jighead connection and trademarked stainless, hex-shaped ChatterBlade driving all Z-Man ChatterBaits yet in a smaller package. Heavy-duty No. 1 black nickel hook is needle sharp and armed with molded conical keeper barbs for locking down soft plastic trailers. Hand tied silicone skirts and eight color-matched head paint schemes. Sizes: 3/16- and 1/4-ounce sizes. $7.99. zmanfishing.com
The Bassmaster Elte Pro Cliff Pirch-designed 6.5″ Scentsation Cliffhanger Worm is a larger sibling to the original Cliffhanger. Featuring patented Scentsation technology that provides more and longer bites, the newest Cliffhanger is a go-to for drop shot presentations, and specifically for targeting bigger bass. Available in 8 colors. $6.99 (10 pack). bigbitebaits.com
Featuring thin “fuzzy” appendages that produce a tantalizing action that gives the bass a different look in an artificial bait. It can be rigged numerous ways, but the Fuzzy Scentsation Stick truly shines on a drop shot. Featuring patented Scentsation technology for superior strike appeal. Available in 6 colors. 48.99 (5 pack. bigbitebaits.com
You get tantalizing action from the fork-tail that produces an erratic, darting action that is perfect for snap jigging and triggering reaction bites, also from the Jerk’s signature quiver. The Jerk has a wider profile throughout the body and the tail than others on the market, making it adept at gliding and darting. Made with super TPE, which is built to sustain stretching, pulling, tugging, and biting without snapping or breaking. The TPE material and high salt content also allow The Jerk to float. Available in 12 colors. $6.99. Rapala.com
Based on the popularity of the CrushCity Ned BLT, Rapala has added even more scent and salt (plus a spade tail) for enhanced strike appeal for dropshotting and Ned rigging. The additional salt creates neutral buoyancy for attracting finnicky bass. Like the BLT, the Salted NedRoll is a half shell. But, the Salted NedRoll has a wider body and a spade tail to impart maximum action even when stationary. Size: 3.25 inches. Available in 15 colors. Rapala.com
Micro versions of our most popular soft baits and terminal tackle, engineered to catch the most stubborn fish. These are 30-40% smaller than the originals. The Micro Series lineup features a scaled down 1.7″ Snack Craw, 2.25″ Drop Minnow, 2″ Juvy Craw and Micro versions of both the Sneaky Underspin and Mini Micro Tube Head Jig. $6.99. lurenet.com
The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it to be fished on a drop shot, on a jig head as a swimbait, or as an underspin trailer. Its durability enables anglers to catch more fish before needing a new bait. The ribbed body provides a unique vibration in the water, and the paddle tail gives incredible lifelike swimming action. When dead-sticked on a drop shot, the bait will sit perfectly horizontally, giving it a natural appearance. $6.99. lurenet.com
Designed to pair perfectly with the Great Lakes Finesse Ned Head, the Ned Bug is intended to be fished like a normal Ned bait but with a unique fish-catching profile. When the Ned Bug is threaded onto the Ned Head, the hook is 80% hidden inside the slit in the head. This conceals most of the hook but will push free from the plastic on the hookset for a high landing percentage. When fished, the Ned Bug will lift slightly, facing the fish, making it an ideal Ned bait for fishing along the bottom or as a finesse jig trailer. $6.99. lurenet.com
The Judy Fish from Hide Up is a finely tuned minnow-profile soft bait designed to deliver subtle yet irresistible action. Outfitted with lifelike appendages, the Judy Fish creates natural movement and enhanced attraction that triggers bites in pressured or clear-water conditions. When rigged on a jig head and fished in the water column, the Judy Fish shines with its built-in rolling action, especially during hover-strolling presentations. This unique action mimics a wounded or fleeing baitfish, keeping bass locked in and ready to strike. $15.99. spro.com
Designed with three KGB Swimbaits rigged in unison, the K-Rig mimics a small school of baitfish, triggering aggressive strikes from big bass looking for an easy meal. This innovative setup offers anglers multiple rigging and fishing options, all while delivering the proven action and lifelike swim that KGB fans trust. Available in three of SPRO’s most productive color patterns, each KGB K-Rig is armed with two size 1 Gamakatsu Nano Alpha-coated treble hooks for solid hooksets and lasting sharpness. $129. spro.com
When the bite gets tough—cold fronts roll in or fishing pressure peaks—hardcore swimbait anglers need a reliable option that still draws big strikes. Enter the KGB Lil Guy. Designed for those challenging conditions, this 120mm version brings the legendary action of the KGB Chad Shad 180 into a more compact, bite-sized profile.
The Lil Guy features the familiar two-segment jointed body for ultra-realistic motion, a brush tail for added finesse, swivel hook hangers for increased landing ratios, and that unmistakable, lifelike swim that makes predators commit. $54.99. spro.com
The 3.25″ Slinko is a bite-sized version of the original 5.5″ Slinko. Built using the same Mega Floater Formula that makes its bigger predecessor so unique, the 3.25″ Slinko produces in multiples applications, ranging from Ned rigs to Carolina rigs. Features a ribbed shape body for bulk while maintaining the classic Senko profile. The ribs provide better hook penetration, while emitting strike producing bubbles in the water column for a lifelike action. Features Yamamoto’s Mega-Floater formula. It stands up on a jighead, dances vertically on a Neko rig, and floats on a Carolina Rig. Available in 10 colors. $6.99-$7.99 (7 pack). yamamotobaits.com
Created by Z-Man and Bassmaster Elite pro Seth Feider, the 2-inch Llama TubeZ presents selective bass with a super subtle offering they cannot reject. Unlike traditional tubes that tear apart after a few bites, the Llama TubeZ’ super soft 10X Tough ElaZtech composition keeps the bait on the jighook for hours of bass action per bait. The tiny tube’s advanced material is naturally buoyant for a natural tail-up posture on bottom and leisurely spiraling action on the drop. Llama TubeZ are salt impregnated for extended bite retention. Compatible with Llama TubeZ Jigheads. Eight pro-selected color patterns. Made in the USA. $5.99 for a six pack. zmanfishing.com
A two-in-one battery charger and jump starter with smart technology and powerful jump-staring power. This intuitive device automatically switches from charging a vehicle/boat/ATV battery to jump starter when battery is fully charged. Compatible with standard (sealed or flooded lead acid), AGM, GEL, and lithium batteries. Leave the battery cables behind. This charger/starter doesn’t need a jump when you are off the grid hunting or out on the water. $129.95–$169.95. BatteryTender.com
Meet new Deeper MAX. Take your fishing to the next level with unparalleled accuracy and personal 3D depth mapping. Pair it with Fish Deeper, for an all-encompassing experience, allowing you to plan, analyze and log your fishing adventures. Versatile use, compatible with bank fishing, kayak or small boat and ice fishing. $279. Dpsonar.com
The EDGE 3 camera comes with Moultrie A.I., which allows more control over cameras while extending battery life. Using Moultrie A.I. to schedule camera image uploads once or twice a day. Settings allow switching from camera to instant video recording when game animals move inside camera range when using the app. Now Bluetooth-enabled to unlocking new features such as offline mode. Connect via Bluetooth when user is within 100 yards of camera to use Live Aim that sends real-time video to the Moultrie App for better setup without cell signal. $99.99. Moultrie.com
Keep hands dry and protected. Fully waterproof with a 100% sealed membrane for cold, wet, and windy conditions. Touchscreen-compatible fingertips and 4-way stretch fabric deliver flexible comfort for all-day wear. $55. Aftco.com
Astronauts use Phase Change Materials to reduce overheating and prevent chills under extreme conditions. Like having a built-in thermostat, OPTIMER ADAPT technology reuses, restores and recycles the body’s thermal energy to enhance comfort. Anglers benefit with a garment that intuitively releases body heat in warm conditions and retains it during cooler weather. You get AFTCO’s Speed Vent Hood, integrated facemask and UPF 50 sun protection. Aftco.com
Call the Coastal Layer lineup the perfect seasonal transition wear when it’s not quite cool enough to wear a jacket, or when a full coverage AFTCO Reaper is too hot. Wear it under a lightweight puffer jacket for a new layering option. Ultra-soft polyester (90% poly, 10% spandex) that is lightweight and buttery soft, stretchy and durable. Zippered kangaroo-style pocket with reinforced tacking in the top seam prevents sagging when items stored inside. Hood with neck coverage provides perfect ergonomic fit when wearing a hat. Quick dry, moisture wicking and DWR repellent. $55. Aftco.com
Jacket features 4-way stretch shell with performance inserts, offering unrestricted movement, with 20K/20K waterproof/breathable membrane, 100% seam taping, and Teflon DWR finish for complete weatherproofing. Thoughtful details like waterproof interior cuffs, hook-and-loop adjustable cuffs, a 2-way adjustable hood with venting and fold-away capability. YKK AquaGuard zippers throughout ensure comfort, durability, and versatility on the water. Bib features the same 4-way stretch shell and 20K/20K waterproof/breathable protection. Full-length, 2-way waterproof leg zippers, YKK AquaGuard zippers. $1009.98 for jacket and bib. Colors: Black, Stone, Grey. Fxrracing.com
Constructed with 270g 75D knit polyester softshell and HydrX laminate. Features 8K/5K waterproof/breathable protection, while fleece-lined interior adds warmth and comfort. Durable water-repellent (DWR) finish further enhances weather resistance. Jacket is completely PFAS-free, delivering top-tier performance without the use of harmful forever chemicals. Integrated Fast Floatation technology provides added layer of safety, giving anglers peace of mind without added bulk. Zippered front hand pockets offer convenient storage and quick access to essentials. $199.99. Sizes: Small-3XL. Colors: Black Ops, Olive Drift Camo. Fxrracing.com
Designed for cool-weather activities, the Shield Sherpa Lined Vest delivers quiet comfort and dependable performance. Built with a soft, brushed shell and lined with warm sherpa, this vest keeps you comfortable when the temperature drops. A moisture-repelling DWR finish helps block light precipitation, while S3® anti-microbial technology works to control odors in the field. Four zippered pockets provide secure storage for essential gear. $89.99. Blockeroutdoors.com
Embrace warmth and versatility with the Solstice Jacket and Pant. Moisture-repelling DWR treatment and cozy Berber fleece lining ensures optimal comfort. On the jacket, a tall 4″ collar offers neck protection, while the built-in hood keeps you toasty. With the S3® treatment combating odors and Lycra-bound hood and cuffs sealing in warmth and scent, the Solstice jacket is designed to elevate your outdoor experience. The matching pants sport articulated knees and an inner thigh gusset for mobility, while the silicone grip waistband keeps your clothes in place. Available in Mossy Oak Terra Outland, Mossy Oak Country Roots, Realtree APX, and Realtree Excape. $149.99 each. Blockeroutdoors.com
The ScentLok Ridge Jacket is designed to keep you undetected, comfortable, and ready for anything the season throws at you. Carbon Alloy® technology adsorbs odors, preventing game from picking up your scent, while Silver Alloy™ works to stop bacteria and odor buildup before it starts and a DWR treatment repels moisture. Deadly quiet micro tricot fabric lets you move in complete silence, and the Sherpa fleece lining locks in warmth when temperatures drop. The pants feature articulated knees and gusseted crotch for maximum mobility, while knew length zippers accommodate layering. Both the jacket and pant sport pockets galore. Available in Mossy Oak Country Roots, Terra Gila, Original Treestand and Realtree APX. $159.99 each. Scentlok.com
Designed for hunters who demand silence, stealth, and scent control, this hoodie delivers on every front. Constructed with ultra-quiet fabrics that allow you to move close without giving away your position, the Ridge Hoodie combines feature-rich functionality with an action-ready fit. At the core is ScentLok’s powerful Carbon Alloy® technology, working in tandem with Silver Alloy™ technology to prevent and destroy odor-causing bacteria before it gives you away. Features a built-in gaiter, 3-piece hood, and kangaroo pouch. Available in Mossy Oak Original Treestand and Mossy Oak Terra Gila. $169.99. Scentlok.com
The updated ScentLok BE:1 Reactor Heated Vest adds two more heating pads for even more warmth, while a change to Sorona® Aura insulation adds breathability and retains warmth with less filling and weight, making it 20% lighter than the original, less bulky, and an even better option for quick warmth in your toolkit. Easy one-button design activates the 5 heating pads with a DC power cable in the right pocket. Carbon Alloy® offers maximum odor adsorption as well. 7.4V/2.4A power bank sold separately. $219.99. Scentlok.com
Experience unparalleled comfort and performance with TUO’s innovative 95% merino wool and 5% spandex blend. The TUO Merino 350 Hoodie serves as an ideal midlayer or baselayer, delivering exceptional thermal regulation and breathability. With flatlock seam construction, you’ll enjoy maximum durability and comfort, allowing for unrestricted movement all day long. Naturally moisture-wicking and antimicrobial. The 3-piece hood design prioritizes concealment and versatility, offering sun protection on hot days and extra warmth when temperatures drop. $179.99. Tuogear.com
The TUO AMP Puffy Pant is built for versatility, designed as a durable insulated pant for rugged backcountry adventures, but refined with a sleek, tapered cut that makes it the perfect midlayer. Constructed from 100% nylon woven ripstop for exceptional durability and packed with 40g Paralite™ lightweight breathable insulation, these pants deliver serious warmth without the bulk, while maintaining a modern silhouette that works equally well on its own or layered under outerwear. $199.99. Tuogear.com
This high-performance combo merges the best features of our western apparel with a focus on functionality when the temps drop later in the season. The TUO Nivor Jacket and Bib are built with Paralite™ synthetic insulation, strategically zoned with more in the core and less in the extremities and lower torso to reduce bulk and enhance mobility. Hidden within the silent 2-layer design is our AeroGuard™ windproof membrane, which provides exceptional heat retention and blocks cold winds while also effectively muffling noise to ensure stealthy movement in the field. Expanded features include a microberber fleece upper body and collar backed with sherpa fleece, Polygiene® StayFresh for superior odor management and DWR treatment to shed light moisture. $299.99 each. Tuogear.com
Doubles as a stand-alone outer layer or mid-layer beneath raingear. Features
ultra-soft, breathable, and hearty 288g polyester fabric. The premium material features finer and more uniform fibers than comparable hoodies, resulting in a smoother, softer, and more comfortable wearing fabric. The premium grade polyester also boasts excellent colorfastness and resistance to wear, tear, and abrasion. Features a three-panel hood for better ergonomic fit with shock cord adjusters, also with a rear pass-through vent so wind can escape on high-speed bot runs. Other features include a built-in neck gaiter that can be easily tucked away when not in use. Laser-cut holes provide breathability, while the gaiter blocks harmful sunrays and provides an element of warmth in chillier conditions. Zip-closure kangaroo pocket for hand warming or storage. Sizes: S-3XL. Colors: Black, Dark Grey Heather, Open Water Grey. $79.99. whitewater.fish.com
Luswea Jogger is a soft 100% polyester material with appreciable 4-way stretch, with exterior is treated with DWR to shed light moisture.Soft and smooth 252g fleece provides warmth to provide dual use as a midlayer or standalone. As a midlayer, it’s the ideal complement to raingear in colder conditions. Whitewater included a windproof membrane to brace breezes while on the water. Tapered legs and elastic cuffs stay put under bibs or boots, not creeping or bunching. Its styling emulates athletic bottoms in look, feel, and performance as well. Elastic waistband stitched within the fabric prevents bunching and yields the right amount of give. Its supplemental waistband drawcord can be worn inside or out. Four pocket ensemble includes two front waist pockets for easy access under waders, one concealed back hip zippered storage pocket, and a back thigh drop-in phone pocket. Sizes: 31 inch inseam to sit above ankle. $99.99. whitewater.fish.com
The YakGear 13-inch Kayak Angler Crate is the ultimate companion for organized and efficient kayak fishing. Designed to fit snugly in most kayak tank wells, this durable crate offers ample storage space for all your essential fishing gear. Provides easy access to fishing gear and more. Features multiple attachment points to customize your crate. Fits most kayak tank wells. $49.99. thmarinesupplies.com
