
Slop Hopper
For 2014, The Trigger X Slop Hopper has been retooled by Bassmaster Elite Series pro and Bassmaster Classic champion Davy Hite. This new model sports a 3 1/2-inch length in addition to the 4 1/2- and 5 1/2-inch models.

Swurm
Remember the first soft jerkbaits? They were kind of actionless hard plastic, but the shape was good. Yum has improved on that shape with the Swurm, a new slithering and twitching soft jerkbait.

Crunch Minnow
Pro Point Lures has created a swimbait that offers anglers hand-poured action in mass-produced durability. The Crunch Minnow has a subtle yet seductive action.

Fight’n Bug
Regardless of how you rig it, the Fight’n Bug is sure to garner attention. Think bed fishing, beefy drop shots and pitching into sparse cover.

Flying Fish
Before you pass judgement on this unique swimbait, you need to see it in the water. For all of its appendages, the Flying Fish has a relatively subtle action, but still displaces a lot of water thanks to its extra “wings.”

Sharp Shooter
This long and skinny drop shot bait is also at home on a shaky head.

Rage Tail Menace
This might be one of the most versatile soft plastics around. In dark hues, it can rig as a jig trailer, but on a leadhead in white, it makes a jam-up shad imitator.

Rage Baby Craw
The Rage Craw has been duping bass for years both by itself and on jigs, but now it has a smaller cousin that’s ideal for a more finesse bite.

Batwing Z
This hot rod chunk is made to give lots of action yet last for fish after fish thanks to its Elaztech construction, which is reported to last 10 times longer than regular plastics.

Scented Curly Tailz
This slightly larger grub comes loaded with salt and scent in the Elaztech plastic.

Grub Z
Also made of Elaztech soft plastic, the 3 1/2-inch Grubz are great for a finesse swimbait presentation or loading the cooler with crappie.

Pop Shad Z
While this concept is not new, Z-Man has nailed it thanks to their buoyant proprietary Elaztech plastic that will float a hook. Imagine a topwater bat that enjoys a remarkably high hookup ratio. Plus, more often than not, bass are keyed into shad rather than frogs.

Christie Craw
Ever the power fisherman, Jason Christie has made a craw to his exacting specifications: big action from two pincers and a body lined with legs that’ll easily slip into heavy cover behind a big chunk of tungsten.

Christie Critter
Jason Christie’s Christie Critter is an incredibly versatile soft plastic that is ideal for Texas and Carolina rigging.

Crusteaz
This interesting soft plastic would make a great addition to a jig that you wanted to bulk up, without adding a ton of action.

Blade Minnow
This soft jerkbait is great for adding to scrounger heads, swimbait hooks and chattering jigs, like the Strike King Rage Blade.

Rage Bug
The Rage Bug has been earning Elite Series pro checks all season long thanks to its subtle yet realistic action. It’s been a favorite for free-swinging jig heads and standard jigs alike.

Rage Bug
It’s available in lots of natural colors. Don’t expect merthiolate or bubble gum anytime soon.

Slim Swimz
Like all Z-Man soft plastics, the Slim Swimz is made of Elaztech plastic, offering you ten times better durability than regular plastics. Another benefit of its construction is the inherent action; moving baits like the Slim Swimz have a great kicking and rolling movement in the water.

Finesse TRD
This is about as finessy as soft stickbaits get. Its teeny size is also ideal for panfish.

UV Beaver Whiskers
Again, before you judge you need to see Tightlines’ Whiskers line of baits in the water. The whiskers add a whole new action to traditional plastic styles.

Black Talon
Tightlines UV Tackle is known for its UV-responsive soft baits, but the Black Talon is the company’s first-ever hardbait to be built with UV technology.

Wac-O-Worm
This soft stickbait is about as loaded with salt as soft stickbaits gets, which means it casts a long way and has all kinds of shimmying action when Texas rigged and falls at a good rate when wacky rigged.

Punch’N Rig Whiskers
The Whiskers Punch’n Rig takes a craw body and adds a rubber skirt in lieu of pincers. Not only does this make it slide into heavy cover easier, it gives off a new action that the bass almost certainly haven’t seen.

Sizmic Grub
Although it’s called a grub, this small soft plastic is a hybrid grub and swimbait. The unique tail causes a twisting and rolling action that neither regular grubs nor swimbaits have.

Texas Rig Whiskers
The Whiskers Texas Rig retains the claws but has the same rubber skirt running crossways through it.

Pork Minnow
Sure, it looks like your everyday soft jerkbait, but there’s nothing remotely close to the Uncle Josh Pork Minnow on the market. As the name implies, this sucker is made from real pork, like the company’s jig trailers. The scent and action are reported to out fish regular plastics and live bait.

Pork Crawler
Like the Pork Minnow, this crawler is oozing with action and live pork scent.

Minnow
GloPro’s soft plastics – like the company’s hard baits – glow with the addition of a glow stick.

Opti Grub
Optimum Baits also developed the new 5â Opti Grub, built on the same proven design as the rest of the Opti Series, but with a wildly vibrating curl tail, and available in four new colors. Works great buzzed over grass or swam on a light jighead.

Victory Tail
The Victory Tail, a fork-tailed collaboration between Optimum and Lucky Craft, was previously available in 3â, 5â and 8â sizes. Beginning in the fall it will also be available in 6â and 7â sizes.

Opti Shad
The Opti Shad, with its boot-tailed configuration, was previously available in 2â, 4â and 7â sizes. Beginning this year it will be available in 5â and 6â sizes as well. The new size offerings give anglers a full range to use wherever they go. These baits are perfect for rigging on a jighead, scrounger head, drop shotting or even fishing on a weightless worm hook.

Craw Tube
The Reins Craw Tube, a very versatile lure, is effective when fished in flipping and pitching situations, or the pinchers can be removed for fishing when less bulk is desired in tighter flipping and pitching situations, or open clear water situations. The Reins Ring Craw Tube was designed to fix problem areas of other baits, such as low hook-up ratios from too much excess of plastic that folds over on the hook or spinning from deformed rudder like pinchers. The Reins Craw Tube is great for flipping grass, hyacinth, reeds, laydowns, docks, or any shoreline structure you may come across or off color water where bulk is desired. The Reins Craw Tube is built with efficiency in mind and with its unique scent will ensure greater fishing success!

Punchin Predator
Reins introduces the new Punchin’ Predator, a flipping style bait built for efficiency when fishing compact targets. The Punchin’ Predator was designed to fix problem areas of other baits, such as snagging from too thin of mid section or spinning from deformed rudder like pinchers. It is great for punchin’ or flipping grass, hyacinth, reeds, laydowns, docks, or any shoreline structure you may come across that can be difficult to fish with other baits that aren’t as streamline. It is also known to be effective when fished on a jighead in deeper clear water. The Punchin; Predator is built with efficiency in mind and with its unique scent will ensure greater fishing success!










With bulbs on either end, the Money Maker makes a great wacky rigging worm. It skips well too.

These kits make fishing easy thanks to its all-inclusive kits and instructions. Donât know how to make a Texas or Carolina rig? No problem. Everything youâll need to make the rig and how to do it is included.

Kill Shot
This is another new drop shot bait from Yum, the Kill Shot.

Chris Lane designed this soft lure to be one of the most versatile plastics on the market. Whether itâs Texas-rigged, Carolina-rigged or drop-shoted, the lureâs three appendages move with the slightest angler input.

Laneâs Pow Stick plays off of his signature catch word, âPow!â, which was made famous during his Bassmaster Classic win. This stick is ideal when fished weightless or wacky rigged.

The Slim Shad is a ribbed swimbait thatâs designed to be slow rolled on jigheads.

Thin-tailed swimbaits are super popular right now, and for good reason: they flat-out catch fish. Berkleyâs offering has PowerBait scent and a wild tail-kicking action.

This new, smaller profile of this craw allows for a more finesse presentation, easier entry into thick cover and better hooksets.

The Incredi-Punch was designed to slide through the heaviest slop, right into where the fish are.

Plubber Freshwater Fishing Worm
Mr Wiffleâs Plubber is a chunky ribbontail bait that offers anglers a big profile in a short plastic bait. Think Carolina rig.

FrogChugger
This cupped-mouth topwater chugs, bloops and spits.
