Gear

Gear

Lure Lock adds Bill Dance

Ettrick, Wisconsin – Lure Lock is excited to announce that it has entered into a multi-year partnership with legendary fishing icon and TV personality, Bill Dance.  Bill Dance has grown...

Gear

April: Month of the somewhat forgotten lizard

In my little universe, April is as much about soft plastic lizards as the Easter Bunny and the Masters at Augusta National. In fact, while the Chinese Zodiac calendar spotlights...

Gear

Mercury Marine breaks ground on another expansion

FOND DU LAC, Wisc. – Mercury Marine has officially broken ground on a new expansion at its global headquarters in Fond du Lac. The two-story NVH (Noise, Vibration, Harshness) facility’s first...

Gear

Lure Lock grows pro team with Feider

Ettrick, Wisc. – Lure Lock has entered into a multi-year partnership with Bassmaster Elite Series angler Seth Feider. Feider, who has been competing on the Bassmaster Elite Series for three...

Gear

Daiwa releases Exist spinning reels

CYPRESS, Calif. — Daiwa Corporation is pleased to announce the release of the finest line of reels the company has ever produced. The new Exist spinning reels represent 60 years...

Gear

Gear Review: Livingston Walking Boss II

What is it? Livingston Walking Boss II What sets it apart? There is so much cutting-edge technology jammed into this bait, it’s hard to mention it all. It is loaded...

Gear

Gear Review: Jackall Cover Craw

What is it? Jackall Cover Craw What sets it apart? The unique swimming action combined with how little action is required to make all the bait’s appendages move makes this...

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