Gear Review: Lew’s PRO-Ti Reel
What is it? Lew’s PRO-Ti Reel What sets it apart? Introduced during the GEICO Bassmaster Classic Expo presented by DICK’S Sporting Goods, this baitcaster is billed as the lightest and...
Lure Lock adds Bill Dance
Ettrick, Wisconsin – Lure Lock is excited to announce that it has entered into a multi-year partnership with legendary fishing icon and TV personality, Bill Dance. Bill Dance has grown...
Gear Review: Columbia PFG Force 12 Insulated Jacket
What is it? Columbia PFG Force 12 Insulated Jacket What sets it apart? Addressing those damp, chilly days when you don’t quite need bulky rain gear, this lightweight jacket unites...
April: Month of the somewhat forgotten lizard
In my little universe, April is as much about soft plastic lizards as the Easter Bunny and the Masters at Augusta National. In fact, while the Chinese Zodiac calendar spotlights...
Mercury Marine breaks ground on another expansion
FOND DU LAC, Wisc. – Mercury Marine has officially broken ground on a new expansion at its global headquarters in Fond du Lac. The two-story NVH (Noise, Vibration, Harshness) facility’s first...
Lure Lock grows pro team with Feider
Ettrick, Wisc. – Lure Lock has entered into a multi-year partnership with Bassmaster Elite Series angler Seth Feider. Feider, who has been competing on the Bassmaster Elite Series for three...
Daiwa releases Exist spinning reels
CYPRESS, Calif. — Daiwa Corporation is pleased to announce the release of the finest line of reels the company has ever produced. The new Exist spinning reels represent 60 years...
Gear Review: Livingston Walking Boss II
What is it? Livingston Walking Boss II What sets it apart? There is so much cutting-edge technology jammed into this bait, it’s hard to mention it all. It is loaded...
The beginnings of camouflage for bass fishing
As one of the most successful anglers competing on the Bassmaster Elite Series, Ott DeFoe enjoys many exciting moments on the water. So it was telling that one of the...
