Latest Industry News

Avena’s two Abu dropshot setups

Daily Limit: Orange is the new Best of Show combo at ICAST

ORLANDO, Fla. — One ICAST attendee said to the other, “What rhymes with orange.” The other replied, “No, it doesn’t.” Yeah, schmorange is about the only thing you can rhyme...

Elites at ICAST 2017

Berkley expands hardbait line, adds soft-plastic presentations

ORLANDO — Two years ago, Berkley introduced a new line of hard baits that took the fishing world by storm with a flashy appearance and fish-catching action that seemed impossible...

Christmas in July at ICAST 2017

Where to even begin. I cruised nearly every aisle at the ICAST today, and found a pile of new products that I felt were noteworthy. Two and a half days...

Daily Limit: KVD’s new camo

ORLANDO, Fla. — A long time first in fishing, Kevin VanDam is now first in fashion with Mossy Oak Elements. Mossy Oak Elements, a new camo line of fishing clothing,...

Chris Lane introduces Power-Pole Vision

Swindle’s Humminbird Solix Experience

ICAST: New product showcase

Missile Baits launches the 48, Ike’s Flip Out, and new colors

SALEM, Va. – Missile Baits is fully launching their new stick worm, the 48. The versatile bait is 4.8” long with a denser material than normal Missile plastics. The 48...