Latest Industry News

You need to stay on your toes

My win at the 2021 Basspro.com Bassmaster Open at Grand Lake was something else. It’s still sinking in, but I can say that it was a lesson for me, and...

Bill Lowen’s favorite fall lures

What to know before fishing up north

After fishing the Basspro.com Bassmaster Northern Open on 1000 Islands out of Clayton, N.Y., I realized that fishing a swift current river connected to a Great Lake is a totally...

The Johnstons’ favorite smallmouth lures

The big blast: Fall smallmouth on top

Every fall there’s this thing in northern Michigan the locals call “lake-effect rain,” and boy, does it ever suck. Ordinary thunderstorms may soak you for an hour or so, but...

Ike’s big kayak win

This is unbelievable. I am seriously jacked up. Winning a kayak event at the professional level has been on my bucket list for the past three years. I just finished...

Toyota Talks: Feider’s historic Angler of the Year season

Toyota Talks: Zaldain at Lake Champlain

St. Croix

YUM, BOOYAH, Rebel and Heddon