Latest Industry News

Those Classic demons

In 52 years, the Academy Sports + Outdoors Bassmaster Classic presented by Huk has been recognized as many things. B.A.S.S. founder Ray Scott used to say winning the event was...

Our bowl is better

I do not like the Pittsburgh Steelers. Growing up in Texas and surrounded by Dallas Cowboys fans (I was a Houston Oilers guy, myself), the Steelers were akin to the...

Yamaha Rightwaters reports annual initiative progress

WASHINGTON – Yamaha Rightwaters recapped sustainability and conservation initiative progress from the past 12 months during 2022 Capitol Hill Oceans Week. From June 2021 through June 2022, Yamaha Rightwaters sponsored...

Terminator Pro Series Spinnerbaits

Terminator Heavy Duty Swim Jig

Seth Feider talks Rapala

Rapala balsa legacy

Storm Largo Shad

“Get Action” from Rapala

VMC Hybrid Swimbait Jig