Latest Industry News
Get creative with colors
Soft plastic manufacturers are doing a good job of giving anglers excellent colors, but there are times when you may need to tweak a bait to suit your need or preference.
Latest Industry News
Latest Industry News
Late fall baits, part 1
This topic gets two parts because it's a little bit complicated, and because it's the one time of the year that you can have the best day of your life on the water.
Latest Industry News
Never stop learning
We at The Bass University adopted "Never Stop Learning" as our motto because we believe that bass fishing is a never ending educational process. No matter how long we fish, or at what level we fish, we'll never know it all.
Latest Industry News
The art of deflection
The term "deflection" gets thrown around a lot when anglers talk about fishing lures on the bottom or around cover.
Latest Industry News
Late fall; the road back
Depending upon what part of our country you're fishing, the late fall bite is just around the corner or it's still a few weeks away. Regardless, now's the time to start thinking about it.
Latest Industry News
Modifying spinnerbait blades
Last week we talked about disguising spinnerbaits with your presentation, but sometimes you have to take it to the extreme to refine those presentations.
Latest Industry News
Match the fall hatch
Let me say right up front that there are a lot of lures that'll catch bass in the fall. Spinnerbaits, jigs and plastics all have their place when the leaves start to turn. But for me there's no better bass lure at this time of the year than a plug.
Latest Industry News
The early fall transition
Let's catch some fall and early winter bass over the next few weeks. We'll start with the early fall transition. I define that concept as the movement of bass from their summer haunts into their fall feeding areas.
Latest Industry News
Big & bad
Hey guys, it's the Friday before Labor Day and all is quiet on the fishing front ... for the most part anyway. Next week we're going to turn our attention to the early fall transition, and the week after that we'll talk about which baits you should be throwing to catch those early transition bass.
Latest Industry News
The truth
Abu Garcia introduced a new line of fishing rods this year at ICAST. They're named Veritas, after the Latin word for "truth." The name was chosen because we wanted to cut through all the hype and the bull and offer a rod that actually performed at or above its advertising. We wanted to tell the truth.
