Latest Industry News

Cliff Crochet on Ike Live

Does topwater color matter?

Bernie Schultz talks about why and when he considers color for topwater lures.

Veteran finds peace in a kayak

Find the highway to success

The water temperature in my neighborhood is in the 50s. That’s still a fall bite, although the bass are starting to move away from the flats and the baitfish. It’s...

Randall Tharp discusses how to weight your frogs

Randall Tharp says a weighted frog might actually increase your hook-up ratio.

DIY kayak tie-down

The right search bait with Ike

Mike Iaconelli talks about how important it is to use the right search bait when fishing a new body of water.

Golightly is first woman to compete in Nation Championship

Becca Golightly brushes off the historical moment the Wyoming woman will make at the 2016 Academy Sports + Outdoors B.A.S.S. Nation Championship presented by Magellan Outdoors. “There really should be...

Why innovation matters

For the past couple of weeks I’ve talked about how excited I was to visit Japan and see what they were doing with bass fishing. The point of that conversation...

Schultz dishes on the new Skitter V

Bernie Schultz talks about the strong aspects of the new Rapala Skitter V.