Latest Industry News

Small bait, big results

Sometimes something comes along that’s known, but not well-known. That’s the case with the Ned rig.  As I understand it, this little do-nothing bait was developed by a fellow named...

Conservation products at ICAST

ICAST: Top 5 baits to land a 10-pounder in 2018

ORLANDO, Fla., — During a lifetime of bass fishing, I’ve reached several personal benchmarks. I’ve topped the 5-pound mark with spotted bass several times — and yes, I know they...

Kayak bass fishing: Ike’s rigging tip

Sooch’s ICAST in 40 shots

Hawg Trough hack for kayak fishing

ICAST: 59 videos from the show floor

Daily Limit: Zona returns for LIVE

ORLANDO, Fla. — Invariably, during every Bassmaster LIVE, a viewer asks on Facebook or Twitter, “Where’s Zona?” Seen alongside fellow Bassmaster TV host Tommy Sanders for years, Zona scaled back...

Avena’s two Abu dropshot setups

Daily Limit: Orange is the new Best of Show combo at ICAST

ORLANDO, Fla. — One ICAST attendee said to the other, “What rhymes with orange.” The other replied, “No, it doesn’t.” Yeah, schmorange is about the only thing you can rhyme...