Latest Industry News

Hank Cherry wins the 2021 Bassmaster Classic at Lake Ray Roberts

Hank Cherry wins the 2021 Academy Sports + Outdoors Bassmaster Classic presented by Huk with 50 pounds, 15 ounces.

Yamaha Clip of the Day (Cherry’s Mega Bag at Guntersville)

The Yamaha Outboards Clip of the Day features Hank Cherry’s incredible Day 1 weight which has him leading the 50th Academy Sports + Outdoors Bassmaster Classic presented by Huk Gear!

Thorlo announces sponsorship of Elite Series pro Jonathan Kelley

Statesville, NC, March 17, 2024 –(PR.com)– Thorlo, a leading engineer in cushioned socks, proudly announces its partnership with Jonathan Kelley, a rising star in professional Bass Fishing. The collaboration marks a...

Hover Missile launch, Classic exclusives, and more

Salem, Va. – March 19, 2024 –Missile Baits is launching the new Hover Missile jig heads to capitalize on the red-hot mid-strolling technique for catching suspended bass. Available in three...

Marathon Peak Performance: Fujita breaks 100 and tames Toledo Bend

The Ike Foundation announces free kids fishing event at the Bassmaster Classic

March 15, 2024– Ike’s Hook‘em Early Kids Fishing Eventis coming to the Bassmaster Classic! Ike’s Hook’em Early Fishing Events have long been the primary kids fishing event where members of...

Matt Adams strong start with 5-8

YETI Hot Seat – 10 Anglers, 10 Century Belts at Lake Fork

In this edition of the YETI Hot Seat we see multiple records broken, 10 anglers get century belts and the biggest bass we’ve ever seen on Bass LIVE!

YETI Hot Seat – Toledo Bend

In this edition of the YETI Hot Seat we see Jordan Lee return to the Bassmaster Elite Series, Chris Johnston go sight fishing, Ben Milliken shows us his good luck...