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WHAT IS IT? Z-Man HellraiZer WHAT SETS IT APART? Billed as a “self-walking” topwater lure, Z-Man’s new HellraiZer is designed to create the most obscenely intrusive, yet undeniably tantalizing presentation the fish have ever...
WHAT IS IT? Shimano Stella FK WHAT SETS IT APART? The redesigned Stella FK boasts an impressive lineup of high-end features that you’d expect from this flagship reel family. One...
WHAT IS IT? OKUMA Voyager Travel Spinning Combo WHAT SETS IT APART? When space is limited but your destination promises accessible angling opportunities, a travel combo can unlock the potential...
WHAT IS IT? BLF Instinct Rods WHAT SETS IT APART? When Bassmaster Elite Brandon Lester partnered with Mustad to create his BLF (Brandon Lester Fishing) Instinct rod series, the seasoned...
WHAT IS IT? Frabill WITNESS Weigh Net WHAT SETS IT APART? For starters, it’s the first all-in-one fish net, scale and ruler in the same package. The net is sturdy...
WHAT IS IT? Xcite Baits Heckler WHAT SETS IT APART? A big, three-hook style walking bait is a dynamite way to get big bites when the water is warm. Designed...
WHAT IS IT? Lew’s Mark Zona Spinning Rods WHAT SETS IT APART? He’s not only the host of Zona’s Awesome Fishing Show and The Bassmasters on FS1, Mark Zona’s also a...
WHAT IS IT? Shimano World Pop 69F WHAT SETS IT APART? The Shimano World Minnow created waves last year when introduced, and now the Shimano World Pop 69F comes next,...
WHAT IS IT? Plano EDGE Frog Box WHAT SETS IT APART? Gone are the days of jumbled up, dry-rotted rubber baits that result in unusable frogs. The best frogs have...
WHAT IS IT? Gill Pro Expedition Shorts WHAT SETS IT APART? Tracing its heritage back to founder Nick Gill’s sailing passion, the company has cranked out performance driven clothing and...
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