BassmastHER picks at ICAST 2025

ICAST is always a highlight for the BassmastHER crew — a place where passion for fishing and product innovation collide. This year, we hit the show floor to spotlight some of the coolest new gear, brands that empower women anglers, and the faces behind the excitement.

Whitfield’s focus: Sharing the sport

Chasten Whitfield knows what it feels like to hear, “Fishing’s not for you.” Developing a strong interest in fishing during her middle school years, Whitfield endured relentless bullying simply for being...

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